Promotion
You may not have the resources of Amazon.com to promote your site, but this does not mean you are condemned to the outer reaches of cyber space.
What you can do
- Get everyone you know to link their site to yours (and repay the favour)
- Put your domain name on your stationery
- Put your domain name in your advertisements
- Put your domain name on your trucks, vans and cars
- Announce the launch of your site to all your customers, suppliers, associates and friends
- Continually monitor your statistics
What we can do
- We optimise your site to rank with the top search engines
- We can report your rankings periodically*
- We can continually "tweak" the site to boost rankings**
- We can monitor your competitors rankings*
* See
Search Engine Optimisation Service
(Price: £95.00 per report)
** This service is charged on a "work done" basis
Maintenance
Some web sites are completely static and require no updating or maintenance at all, but these are becoming rarer as people begin to realise the real power of the internet.
Your site will probably be updated many times so as to keep your audience fully informed of your development and progress.
This updating can be done by you or us, but some preparation will make this easier to achieve.
We advise that wherever possible dynamic content be identified and put into a database format, which can be updated in-house or via your own site as required; either way you save the ongoing cost of having professionals, like us, carry out the work for you.
We can train you or your staff to carry out straight forward amendments (UK only) or do these for you. Both these services are charged on a time basis.
Planning ahead can reduce maintenance costs. For example, our own site here where, in the "Just for fun" section we provide a number of games. We have deliberately chosen time honoured classics, like hangman, because this will involve the minimum amount of work to maintain. If we had chosen the latest fad then we would be for ever chasing our tails to keep up - Zero advantage and maximum cost!
Next >>>>
Copyright © Instant Image Access Ltd 2002
Introduction |
Why do I need a Web Site? |
Launching into cyber space |
Define your message |
Database driven sites |
Colour scheme and styles |
Design and publication |
Hosting |
Promotion and Maintenance |
Web Site Prices |
Upgrade your web site |
Web Doctor |
Search Engine Optimisation |
Database Solutions |
Your Colour Scheme |
Effects |
Fonts and the Internet |
Frames |
Layout of your Site|
Contact |
Why Us? |
Principles |
While away some time